What Happens When Social Media Marketing Goes Wrong?
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Social media is considered to be critical in the current day. More and more consumers are making use of social media to specifically find new services as well as products and so, it is constantly evolving.
This is the reason, why it is important to focus more on social media marketing services.
But, again, due to the huge importance of social media marketing, people should know about the best ways to manage this.
If the social media marketing strategy goes wrong, then it can have adverse effects on your business. Below, you will find a brief discussion about social media marketing fails and the important things that need to be learned from this.
Do Your Research – American Apparel
Those companies who are mainly targeting the younger generation look to find cool visuals to use in their social marketing strategies. This is specifically because several people are attracted to good visuals.
Likewise, on the 4th of July, 2014, the clothing brand known as American Apparel considered posting an image on their Tumblr account.
The picture showed a dramatic plume of smoke shooting specifically into the air and they used hashtags #smoke and #clouds.
But unknown to the post, this was the 1986 Challenger explosion picture during which 7 astronauts lost their lives on live television. As a result, their post was deleted.
So, it is very important to do proper research while you post images, quotes, or something else.
Separate Corporate And Personal Accounts KitchenAid and Chrysler
Whenever you consider hiring a social media marketing specialist, you always want someone who loves to be on social media.
But unfortunately, hiring someone who loves to tweet but posts only a little will not go to work. As seen in the cases of KitchenAid and Chrysler, some of the time, their posts consider making a way to their corporate accounts.
They posted a vulgar tweet regarding the driving ability of Detroit people from their official account. However, the people who were responsible for the specific tweet were fired, and the third-party company Chrysler also lost their contract. Another such example of mixing both the corporate as well as personal accounts is seen in the case of KitchenAid which is considered to be a renowned kitchen appliances company. It is safe to say that each of the U.S. Presidential elections is stressful and tense.
During the 2012 Election, an employee of KitchenAid specifically added to the tensions when they tweeted an offensive joke about the late grandmother of President Obama from their corporate handle.
After that, the KitchenAid CEO quickly took over that particular account for doing damage control, and that worked well. So, it is very important to hire professional social media specialists for your company. Web Cures Digital has worked with several clients and helped them spread the word about their services over different social networking platforms. You can rely on us for exceptional social media marketing solutions no matter what your requirements may be. Final Words
Therefore, these are some of the most important things that can happen when your social media strategy goes wrong. Also, it can hugely affect your profit and the company’s growth.
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