The holiday shopping season (2020) is going to be very much dissimilar when compared to the previous shopping seasons. This is considered to be the main reason why retailers should focus on managing everything carefully and in this regard, they will require the help of the best SEO company.
Shoppers Will Lean On Digital
According to a Google commissioned IPSOS survey, there are about 74% of U.S. Shoppers are more inclined towards online shopping when compared to the previous holiday season.
But, in response to this, the retailers should focus on creating an effective SEO strategy and for this, they would require the help of an SEO company that will do this for you.
In this regard, the retailers will need to ensure that they are easily findable online such as GMB (Google My Business) listings, websites, and socials. This contributes to acting as a front door to the retailers in the current days. A good SEO company will suggest you put GMB features like Post to work for the promotion of holiday specials, deals, and any other offline or special events.
Shoppers Are Still Going To Stores
Following Google, people still plan to go to stores this season. But, there are certain conditions for this. Most of them would prefer to visit stores that contribute to offer contactless shopping.
Among those, 47% consider making use of specific options for buying online, using a curbside pickup and pickup-in store. Shoppers who are searching online will generally look for those retailers making those services easy to use and find.
So, in this regard, they would need the help of an SEO company. They will ensure that the functionality of GMB click-to-directions works effectively.
Shoppers Are Going To Need Some TLC
People are specifically going to be shopping with a diverse mindset. Each time they leave their homes to visiting a particular store, they are aware of putting their safety and personal health at risk.
As a result, they will be more cautious before they consider visiting. For most of the shoppers, large gatherings with friends and family would not be possible at the time of the holidays.
In this regard, retailers should particularly go overboard to be more responsive to shopping online. For this, they need to take the help of a good SEO company.
So, they should be ready to handle specific queries on your website, Messaging on Google My Business, and Facebook Message. Another important thing is to be mindful of the tone you generally employ.
People will again need assurance and comfort along with the holiday cheer.
This is considered to be the major reason, why it is important to avoid language which reinforces being home specifically for the holidays or making use of images which depict large gatherings of friends and family. As a result, it is important to put the focus on the shopper along with their priorities and needs.
So, these are some of the most important things that you should essentially know about the 2020 holiday shopping season.