How to get more downloads for your app with SEO and ASO?

Lives of people are ruled by mobile devices these days. There’s an app for everything. If you own a mobile app, you would need to optimize it to boost SEO. Gone are the days when designing an app was enough to drag users. As there’s a never-ending competition in the mobile app industry, you would need to look for mobile SEO services in order to stand out from the crowd.

Every mobile app owner aims at maximizing visibility and getting more installs. With the growing popularity of mobile search, mobile app developers and marketers can help you achieve your business goals. You need a mix of App Store optimization (ASO) and Search engine optimization (SEO) to stand out. ASO is the process of ranking the mobile app higher in the app store.

 

Keyword research for ASO and SEO

Keyword research plays a major role for mobile apps also. Selecting the right keywords is important. You can make use of keyword research tools and identify the best keywords for your app.

Name your app

App owners need to be careful while selecting the title of the mobile app. Make sure that you name your app in a wise manner. Try to include your brand name and attach it with your services or products. This will help you rank higher in Google search and in app store searches. Choose the keywords that describe your app and add them next to your app name.

Keep the title short

Do not forget that you only get 25 characters on a mobile screen and after these number of characters, the word gets cut off. Users should be able to see the full title at one go. Hence, keep the title short and easy to remember.

Ratings and reviews

User reviews and ratings play a crucial role in the success of an application. Google as well as app stores rank the apps that have good user reviews and ratings. Google search engine crawls user reviews to get the possible keywords. One should try to get reviews and ratings.

Get quality backlinks

Did you know that having high quality backlinks can help you get more installs? Backlinks are an important part of SEO. It can be a good idea to add a link to your download page from your website. You can also use the power of social media to spread the word about your app.

You should track your app’s visibility and performance so that you can make the necessary changes to your SEO campaign. Keep an eye on your competitors to find out what they do in order to stand out.

ASO and SEO together can help you get good results, but it is a long term process to increase the popularity of your app. You can revamp your keywords and focus on high quality backlinks to get your mobile app discovered in all the different ways.

Summary

There are tons of mobile apps available online and the competition is very steep. Mobile app owners should think out of the box and come up with innovative ways for planning an effective strategy involving ASO and SEO.

About Author

WebCures is a prominent digital marketing agency that can help you achieve your business goals. The expert professionals have huge expertise in ASO and SEO to help the mobile apps get more visibility.