One question has always bothered online businesses: Why do SEO companies not guarantee top ranks? If you have a similar question, we assume you are versed in the field of online business or currently in need of SEO.
SEO is one of the success-driving factors for any business in the year 2024. Not only is it responsible for improving the ranks of the website, but it also works on various factors to drive sales and generate traffic on the website. However, not getting any guarantee from Colorado SEO may make newcomers skeptical when hiring a reputable SEO company. So, to clear people’s doubts, here are the reasons why SEO companies do not guarantee higher rankings.
SEO & Guarantees have a history of Scams
The newcomers often lack knowledge of the digital marketing world. The scammers knew about such things, and since 1996 there has been a history of frauds where dubious SEO companies use “guaranteed rankings and traffic” to defraud people. However, reputable companies can provide you with a guarantee of high ranks, as they possess great skill and choose non-competitive terms, which rank high. However, even they can’t guarantee you the top spot in Google search. Moreover, reputable SEO companies will avoid making guarantee claims, as people might perceive them as scammers.
Search Engine does not allow to give ranking Guarantees
When you visit the SEO Company, they will not discuss Google guidelines and search algorithms in detail with you.
Surely, you need not have known about these Google guidelines, but you must know these guidelines are the very reason why no SEO company can guarantee top rankings. The Google search algorithm and guidelines constantly go through updates. Therefore, no one knows exactly about the factors that can provide you with the top ranks.
Ranking Fluctuates more often than you think
You may not know about this, but the Google rankings are not constant. Instead, they fluctuate a lot depending on various factors. For example, if you search for a product or service from two different locations, you will get different search results. So, in such a dynamic scenario, only companies that want to scam you can guarantee the “Top Rank.”
The ranking does not reflect Overall Success
Your obsession with the top ranking may make you blind and not let you see the big picture. The Local SEO agency knows that coming in the top searches is just one part of the SEO. Moreover, top ranks never guarantee high traffic. It would be best if you focus on generating high traffic and increasing your sales. Rather than ranking, you need to focus more on traffic. Therefore, your aim for choosing an SEO company in Colorado should be generating higher traffic than getting the top spot in Google searches.