Do you have a strategy in place for content marketing? Do you find that no matter how many "best practices" you implement, you can't seem to get any momentum on the search engine results page? If that's the case, you're probably making one of these content marketing blunders. Even the most seasoned content marketer, content marketing is far from simple, contrary to popular belief. As one of the leading SEO companies in Colorado Springs, we have found some mistakes that most of the companies make and fail to register their presence on the first-page search results.
You have no idea who your target market is. “Of course, I know who my audience is,” you say. But do you really believe that? Knowing that your target market is interested in your product or service is only the beginning of understanding your audience. It's figuring out why they're interested in you and how they're searching for you. Consider the following scenario:
Keywords are crucial, especially in the context of SEM and SEO. How do searches find you if you have a niche audience? Do they utilize a broad search to cast a wider net or do they look for the exact term? Don't undervalue the importance of conducting keyword research. Hire SEO experts from us - one of the leading SEO companies in Colorado Springs to get an SEO analysis offering you great insights on competitive keywords, keyword gapping, and best SEO practices.
You don't want to speak in such a technical manner that your customer is unable to comprehend what you're saying. However, you don't want to dilute your message. Be aware of your buyer persona.
People enjoy stuff that gives them a sense of "aha" moment. It is very important that you provide additional information on your website, in your blogs, and on social media to show people how products and services offered by you can make their lives easier.
Mistakes in Content Marketing
Don't be afraid to offer useful information, like those given by SEO Companies in Colorado Springs. When we have a great idea, we are typically hesitant to share it with others. The technique you adopt to carry out your ideas determines your success. Not the concepts in and of themselves.
Provide a service
Do you have an e-book available? Is there a course that you offer? What's to stop you? When searchers believe they are getting somewhere, they return. Furthermore, these incentives are an excellent approach to entice potential customers to join your email list and generate leads.
Go one step ahead every time
You conducted your keyword research, wrote an excellent blog post, and even produced an ebook. Your blog has been verified as SEO content. The job isn't finished yet. Make sure you're not making any content marketing blunders. You must keep your posts up to date, market your content, and interact with your audience. The more you engage and update, the more likely you are to get top SERP rankings and create shareable content.
Pitching people to buy
You are not required to charge for something, but it is acceptable to want something in exchange. Make a link to your post so that people who are searching for it can share it. Inviting your consumers to participate and provide feedback is a good idea. Last but not least, don't forget to include a call to action. Tell your consumers exactly what you're looking for.