Tested eCommerce Digital Marketing Strategies To Boost Sales

If you own an online store, then you know that generating traffic and sales can be a challenge. While there are many marketing approaches you can take to increase site traffic and motivate customers to buy, planning an effective marketing strategy can be daunting. After all, traffic doesn’t come cheap these days. The challenge of rising ad prices and increased competition for consumer attention means you must make your marketing budget do more for less.

What is ecommerce marketing?

Ecommerce marketing is the process of making potential customers aware of your online products or services and then prompting them to convert. So while one aspect of ecommerce marketing attempts to acquire new customers, another is geared toward enticing previous customers to buy again. Ecommerce marketers use a variety of methods to promote their company’s products or services to prospects and current customers including social media, influencer marketing, email campaigns, content, SEO, and paid ads. As a complex tool, eCommerce digital marketing implies a lot of strategies for leveraging these purposes as it is more vital than ever.

16 ecommerce marketing ideas to increase online sale

Take a look at the following eCommerce marketing strategies you can use to achieve your conversion and sales goals.

Search Engine Optimization (SEO)

SEO is a popular marketing tactic that focuses on improving an online store or business website’s visibility on search engines.

With so many websites circulating the web, it takes great effort to rank in search engine results pages. SEO helps to make that happen, thus driving organic traffic to your online store and increasing sales and conversions.

Content Marketing

Content marketing is centered around creating valuable and consistent content relevant to a specific target market. Some of the activities include creating blog posts and social media content as well as conducting email marketing.

Content marketing is highly effective in building trust and establishing your brand as an industry leader as it creates direct communication with consumers. The more valuable your content is, the more likely it is to nurture a solid customer base.

Use Google Shopping

Google Shopping displays products from sellers who have chosen to be featured on this Google service. The offers are shown based on keyword relevance and other search activity.

Google also uses a Google Customer Review program to show shoppers’ opinions on featured products. It’s an easy way to maximize organic and paid traffic to your eCommerce marketing service website.

Paid Advertising

Paid advertising is a practice of buying ad space online or offline to attract traffic. There are different types of paid online advertising — display ads, Facebook and Instagram ads, Adwords, and retargeting, to name a few.

Offline advertising examples include buying ad space on a billboard, holding a pop-up shop, or sponsoring an event to get the word out about your eCommerce marketing store.

As paid advertising allows your brand to get in front of potential customers, it produces immediate benefits such as increased brand awareness and web traffic volume to your product pages or the site.

Social Media Marketing

Social media marketing is all about educating an audience about a brand and its products. It involves leveraging social media by creating high-quality content, engaging your followers, running ads, and analyzing insights.

Social media helps foster a direct relationship with customers, making it easier to build loyalty and trust. Similar to content marketing, this eCommerce digital marketing plan is also cost-effective.

Omnichannel Marketing

Omnichannel marketing is an approach that ensures a consistent and smooth customer experience between online and offline channels.

Thus, customers can convert easily on any channel used — be it through the eCommerce marketing agency website, social networking channels, or a physical store.

This approach highly improves customer satisfaction and yields higher sales conversions.

Retargeting and Remarketing

Retargeting and remarketing are similar in theory but different in practice.

Retargeting is the practice of showing ads to potential customers through the use of cookies. It’s done through large third-party ad networks like Google Ads, which gives you access to millions of websites. The main purpose of retargeting is to drive Click-Through Rates (CTR) and increase website traffic.

In contrast, remarketing revolves around re-engaging past website visitors or previous customers, typically through email and pixel tags.

This eCommerce marketing strategy aims to influence customers who are already thinking of purchasing your products, to finally make the conversion.

Affiliate Marketing

Affiliate marketing works by paying a commission to an affiliate each time they sell a product from a brand through an affiliate link. It’s a low-risk and cost-effective way to scale your business. It’s also a great way to boost organic web traffic and eCommerce marketing service as each click will take visitors straight to your product pages.

Email Marketing

Email marketing uses email messages to communicate with an audience. It’s one of the most beneficial marketing strategies with high conversion rates, especially when over 74% of small businesses claim to use email marketing to attract their customers.

To build an email list, set up a subscription form on your eCommerce site, and offer rewards for users who sign up. You can then use the data compiled to send your audience updates about new sales, product pages, and the latest trends.

Simplify eCommerce Checkout Process

With eCommerce digital marketing, be sure to create an eCommerce online store with a clear customer experience. Integrate social logins with Facebook and Google for a more straightforward signup process, and place call-to-action buttons in strategic locations throughout the website.

Additionally, makes it easy for users to switch between the shopping cart and the website. You may also personalize the experience with “recommended for you” items.

Optimize the Mobile Buying Experience

eMarketers are paramount to have a mobile strategy at the earliest opportunity. Apart from higher sales conversions, mobile optimization will also improve your eCommerce marketing agency and customer experience.

One of the ways to optimize your mobile site includes personalizing it to a user’s location. You can do this by asking permission to use their mobile location, giving the website more specific location-based information.

Enable a Live Chat Help Feature

Live chat is an automated feature on a website that connects a customer service agent or a chatbot to help with customer queries.

Chatbots provide quick answers to common questions to help solve visitor problems faster, making for a better customer experience if you don’t have enough staff to answer while customer support helps build trust and credibility.

Create Educational (Video) Content on How to Use Your Products

With more people interested in video content, this is a great opportunity to boost page rankings in search, increase conversions, and improve overall engagement and trust with customers.

You can create three types of educational videos to ease online shopping: tutorials, unboxing videos, and product reviews. You should add videos closer to conversion pages and optimize them for mobile for better SEO and the overall viewing experience.

Use Analytics to Gain Insights Into Customer Behavior

This tactic involves gathering data to understand customer behavior and make better data-driven decisions to drive more sales.

Data collection starts at the discovery stage right through the customer journey’s acquisition, conversion, and retention stage. This includes reach, impressions, click-through rate, and conversions.

This data will help you understand which marketing strategies and products work best, and what customers want. The latter is particularly useful in compiling product recommendations.

Personalize the Shopping Experience

Boost sales by up to 15% by personalizing the shopping experience for customers. You can use quizzes to recommend the right products for visitors and use analytics to upsell and cross-sell. If you get personalization right, it can improve customer satisfaction and increase sales.

Add a Wishlist Feature to Your Online Store

This is a great way to engage customers who are in the middle of a sales funnel. That is customers who are interested in purchasing products but can’t yet commit.

This eCommerce digital marketing service that lets customers save products for later makes for more account signups, which is great for your email marketing strategy. It may also help reduce abandoned carts, allowing customers to complete the purchase once they’re ready.